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Content Creation Prompts

Blog posts, case studies, video scripts, and long-form content. (7 templates)

Prompt Template
Write a blog post.

Topic: [WHAT THE POST IS ABOUT]
Target reader: [WHO THIS IS FOR]
Goal: [EDUCATE / DRIVE TRAFFIC / GENERATE LEADS / BUILD AUTHORITY]
Target length: [WORD COUNT]
Keyword focus (if SEO): [PRIMARY KEYWORD]

Key points to cover:
[LIST THE MAIN POINTS]

Angle or unique perspective:
[WHAT MAKES YOUR TAKE DIFFERENT]

Write a post that includes:
1. Engaging headline (and 2 alternatives)
2. Hook in the first paragraph
3. Clear structure with subheadings
4. Actionable takeaways
5. Examples or evidence
6. Conclusion with CTA

Tone: [PROFESSIONAL / CONVERSATIONAL / EDUCATIONAL / PROVOCATIVE]

Write for scanners—use short paragraphs, bullets, and subheads. Get to value fast.
Tips for Better Results
  • The headline does half the work—don't rush it
  • Open with a hook, not background
  • Include one clear action for readers to take
Prompt Template
Create a case study outline.

Client: [COMPANY NAME—OR ANONYMIZED DESCRIPTION]
Industry: [THEIR INDUSTRY]
Project/engagement: [WHAT YOU DID FOR THEM]
Results achieved: [MEASURABLE OUTCOMES]

Permission level: [FULL ATTRIBUTION / ANONYMOUS / SPECIFIC RESTRICTIONS]

Create an outline for a case study that includes:
1. Headline that leads with the result
2. Quick facts sidebar (industry, size, challenge, solution, result)
3. The challenge (their situation before)
4. The solution (what you did)
5. The process (how you approached it)
6. The results (specific, measurable)
7. Client quote (placeholder)
8. Key takeaways
9. CTA

Structure this as a story: Problem → Journey → Transformation. Include specific numbers wherever possible.
Tips for Better Results
  • Lead with results—that's what readers care about
  • Use specific numbers, not vague claims
  • Get a quote from the client if possible
Prompt Template
Write a video script.

Video type: [EXPLAINER / TUTORIAL / TESTIMONIAL / AD / SOCIAL]
Platform: [YOUTUBE / LINKEDIN / INSTAGRAM / WEBSITE]
Length: [TARGET DURATION]
Audience: [WHO WILL WATCH THIS]
Goal: [WHAT SHOULD VIEWERS DO AFTER WATCHING]

Key message:
[THE ONE THING VIEWERS SHOULD REMEMBER]

Points to cover:
[LIST MAIN CONTENT POINTS]

Write a script that includes:
1. Hook (first 3 seconds to grab attention)
2. Introduction (who this is for and what they'll learn)
3. Main content sections
4. Visual/b-roll suggestions in [brackets]
5. Call-to-action
6. End screen content

Write conversationally—this will be spoken. Include pacing notes. Time it so it fits the target duration.
Tips for Better Results
  • The first 3 seconds determine if people keep watching
  • Write for the ear, not the eye—read it aloud
  • One idea per section, clear transitions
Prompt Template
Create a podcast episode outline.

Podcast name: [NAME]
Episode topic: [WHAT THIS EPISODE IS ABOUT]
Format: [SOLO / INTERVIEW / CO-HOSTED / PANEL]
Target length: [MINUTES]

Guest (if interview): [NAME, CREDENTIALS]
Guest expertise: [WHAT THEY'RE KNOWN FOR]

Audience: [WHO LISTENS]
What they should take away: [KEY LEARNING]

Create an outline with:
1. Episode title (and alternatives)
2. Episode description (for show notes)
3. Cold open / hook
4. Introduction
5. Main segments with talking points
6. Questions for guest (if applicable)
7. Transitions between sections
8. Wrap-up and CTA
9. Keywords for show notes

Include timestamps estimates. Make it detailed enough to keep things on track but flexible enough for natural conversation.
Tips for Better Results
  • Prepare more than you need—you can always cut
  • Have a clear throughline that ties segments together
  • Plan your CTA before recording
Prompt Template
Create a whitepaper structure.

Topic: [SUBJECT OF THE WHITEPAPER]
Target audience: [WHO WILL READ THIS]
Goal: [LEAD GEN / EDUCATION / AUTHORITY BUILDING]
Length: [TARGET WORD COUNT OR PAGES]

Problem or question it addresses:
[WHAT ISSUE ARE YOU TACKLING]

Your perspective/thesis:
[YOUR MAIN ARGUMENT OR POSITION]

Key supporting evidence:
[DATA, RESEARCH, EXAMPLES YOU'LL INCLUDE]

Create a structure that includes:
1. Title (and alternatives)
2. Executive summary
3. Introduction and problem statement
4. Section outline with key points for each
5. Data/research section
6. Analysis and implications
7. Recommendations or solutions
8. Conclusion
9. About the company
10. Call-to-action

This should position you as a thought leader. Balance education with subtle promotion.
Tips for Better Results
  • Gate it appropriately—valuable content deserves an email
  • Include original data or research if possible
  • Design matters—make it look professional
Prompt Template
Create a webinar content plan.

Webinar title: [TOPIC]
Format: [PRESENTATION / DEMO / PANEL / WORKSHOP]
Duration: [LENGTH]
Audience: [WHO WILL ATTEND]
Goal: [LEADS / EDUCATION / PRODUCT DEMO / COMMUNITY]

Speaker(s): [WHO'S PRESENTING]
Co-marketing partner (if any): [PARTNER COMPANY]

Create a plan that includes:
1. Title and subtitle
2. Registration page copy (headline, benefits, speaker bio)
3. Agenda with time allocations
4. Content outline for each section
5. Engagement points (polls, Q&A, interactive elements)
6. Slides outline (key slides needed)
7. Q&A preparation (anticipated questions)
8. CTA and offer
9. Follow-up email sequence outline

Plan for a 60-minute webinar: 45 min content, 15 min Q&A. Keep slides visual, not text-heavy.
Tips for Better Results
  • The title determines registration—make it benefit-focused
  • Plan engagement every 5-7 minutes to maintain attention
  • Rehearse the transition to your offer
Prompt Template
Write a tutorial guide.

Topic: [WHAT YOU'RE TEACHING]
Audience skill level: [BEGINNER / INTERMEDIATE / ADVANCED]
Goal: [WHAT WILL THEY BE ABLE TO DO AFTER]
Format: [WRITTEN / VIDEO SCRIPT / BOTH]

Prerequisites:
[WHAT THEY NEED TO KNOW OR HAVE BEFORE STARTING]

Steps to cover:
[LIST THE MAIN STEPS]

Create a tutorial that includes:
1. Clear title that states the outcome
2. Introduction (what they'll learn, why it matters)
3. Prerequisites checklist
4. Step-by-step instructions
5. Screenshots or visual placeholders
6. Common mistakes and how to avoid them
7. Troubleshooting section
8. Next steps or related tutorials

Write for someone doing this for the first time. Don't skip "obvious" steps. Test the tutorial yourself.
Tips for Better Results
  • Number every step—it helps people track progress
  • Include what success looks like at key checkpoints
  • Address "what if it doesn't work" scenarios

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