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Writing about AI that respects your time

Practical, anti-hype pieces about AI implementation for small service businesses. No frameworks, no maturity models.

  • May 21, 2026 · 7 min read

    What Does an AI Consultant Actually Do? (And How to Tell If You Need One)

    A plain-English breakdown of what a useful AI consultant actually delivers for a small service business, what a bad one charges you for instead, and the three questions that tell you whether you need one at all.

  • May 18, 2026 · 8 min read

    AI Tools vs. Custom AI: When to Choose Which (the 80/40 Line)

    When an off-the-shelf AI product is the right answer and when a small custom build is. A decision framework operators can apply in one afternoon, with two real engagements to anchor it.

  • May 13, 2026 · 7 min read

    How to Actually Implement AI in a Small Service Business (Without Hiring an Engineer)

    A practical, anti-hype guide for owners of small service businesses who want to use AI without hiring an engineering team. Five concrete steps and the questions to ask at each one.

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