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AI Prompts for Content Creation

These prompts assume you publish content because you have to, not because you want to. A blog post draft from a few notes. A case study outline that follows a structure that actually converts. A short video script you can record in one take. The output is meant to be edited - your voice goes on top, the AI handles the scaffolding. (10 templates)

Prompt Template
Write a blog post.

Topic: [WHAT THE POST IS ABOUT]
Target reader: [WHO THIS IS FOR]
Goal: [EDUCATE / DRIVE TRAFFIC / GENERATE LEADS / BUILD AUTHORITY]
Target length: [WORD COUNT]
Keyword focus (if SEO): [PRIMARY KEYWORD]

Key points to cover:
[LIST THE MAIN POINTS]

Angle or unique perspective:
[WHAT MAKES YOUR TAKE DIFFERENT]

Write a post that includes:
1. Engaging headline (and 2 alternatives)
2. Hook in the first paragraph
3. Clear structure with subheadings
4. Actionable takeaways
5. Examples or evidence
6. Conclusion with CTA

Tone: [PROFESSIONAL / CONVERSATIONAL / EDUCATIONAL / PROVOCATIVE]

Write for scanners—use short paragraphs, bullets, and subheads. Get to value fast.
Tips for Better Results
  • The headline does half the work—don't rush it
  • Open with a hook, not background
  • Include one clear action for readers to take
Prompt Template
Create a case study outline.

Client: [COMPANY NAME—OR ANONYMIZED DESCRIPTION]
Industry: [THEIR INDUSTRY]
Project/engagement: [WHAT YOU DID FOR THEM]
Results achieved: [MEASURABLE OUTCOMES]

Permission level: [FULL ATTRIBUTION / ANONYMOUS / SPECIFIC RESTRICTIONS]

Create an outline for a case study that includes:
1. Headline that leads with the result
2. Quick facts sidebar (industry, size, challenge, solution, result)
3. The challenge (their situation before)
4. The solution (what you did)
5. The process (how you approached it)
6. The results (specific, measurable)
7. Client quote (placeholder)
8. Key takeaways
9. CTA

Structure this as a story: Problem → Journey → Transformation. Include specific numbers wherever possible.
Tips for Better Results
  • Lead with results—that's what readers care about
  • Use specific numbers, not vague claims
  • Get a quote from the client if possible
Prompt Template
Write a video script.

Video type: [EXPLAINER / TUTORIAL / TESTIMONIAL / AD / SOCIAL]
Platform: [YOUTUBE / LINKEDIN / INSTAGRAM / WEBSITE]
Length: [TARGET DURATION]
Audience: [WHO WILL WATCH THIS]
Goal: [WHAT SHOULD VIEWERS DO AFTER WATCHING]

Key message:
[THE ONE THING VIEWERS SHOULD REMEMBER]

Points to cover:
[LIST MAIN CONTENT POINTS]

Write a script that includes:
1. Hook (first 3 seconds to grab attention)
2. Introduction (who this is for and what they'll learn)
3. Main content sections
4. Visual/b-roll suggestions in [brackets]
5. Call-to-action
6. End screen content

Write conversationally—this will be spoken. Include pacing notes. Time it so it fits the target duration.
Tips for Better Results
  • The first 3 seconds determine if people keep watching
  • Write for the ear, not the eye—read it aloud
  • One idea per section, clear transitions
Prompt Template
Create a podcast episode outline.

Podcast name: [NAME]
Episode topic: [WHAT THIS EPISODE IS ABOUT]
Format: [SOLO / INTERVIEW / CO-HOSTED / PANEL]
Target length: [MINUTES]

Guest (if interview): [NAME, CREDENTIALS]
Guest expertise: [WHAT THEY'RE KNOWN FOR]

Audience: [WHO LISTENS]
What they should take away: [KEY LEARNING]

Create an outline with:
1. Episode title (and alternatives)
2. Episode description (for show notes)
3. Cold open / hook
4. Introduction
5. Main segments with talking points
6. Questions for guest (if applicable)
7. Transitions between sections
8. Wrap-up and CTA
9. Keywords for show notes

Include timestamps estimates. Make it detailed enough to keep things on track but flexible enough for natural conversation.
Tips for Better Results
  • Prepare more than you need—you can always cut
  • Have a clear throughline that ties segments together
  • Plan your CTA before recording
Prompt Template
Create a whitepaper structure.

Topic: [SUBJECT OF THE WHITEPAPER]
Target audience: [WHO WILL READ THIS]
Goal: [LEAD GEN / EDUCATION / AUTHORITY BUILDING]
Length: [TARGET WORD COUNT OR PAGES]

Problem or question it addresses:
[WHAT ISSUE ARE YOU TACKLING]

Your perspective/thesis:
[YOUR MAIN ARGUMENT OR POSITION]

Key supporting evidence:
[DATA, RESEARCH, EXAMPLES YOU'LL INCLUDE]

Create a structure that includes:
1. Title (and alternatives)
2. Executive summary
3. Introduction and problem statement
4. Section outline with key points for each
5. Data/research section
6. Analysis and implications
7. Recommendations or solutions
8. Conclusion
9. About the company
10. Call-to-action

This should position you as a thought leader. Balance education with subtle promotion.
Tips for Better Results
  • Gate it appropriately—valuable content deserves an email
  • Include original data or research if possible
  • Design matters—make it look professional
Prompt Template
Create a webinar content plan.

Webinar title: [TOPIC]
Format: [PRESENTATION / DEMO / PANEL / WORKSHOP]
Duration: [LENGTH]
Audience: [WHO WILL ATTEND]
Goal: [LEADS / EDUCATION / PRODUCT DEMO / COMMUNITY]

Speaker(s): [WHO'S PRESENTING]
Co-marketing partner (if any): [PARTNER COMPANY]

Create a plan that includes:
1. Title and subtitle
2. Registration page copy (headline, benefits, speaker bio)
3. Agenda with time allocations
4. Content outline for each section
5. Engagement points (polls, Q&A, interactive elements)
6. Slides outline (key slides needed)
7. Q&A preparation (anticipated questions)
8. CTA and offer
9. Follow-up email sequence outline

Plan for a 60-minute webinar: 45 min content, 15 min Q&A. Keep slides visual, not text-heavy.
Tips for Better Results
  • The title determines registration—make it benefit-focused
  • Plan engagement every 5-7 minutes to maintain attention
  • Rehearse the transition to your offer
Prompt Template
Write a tutorial guide.

Topic: [WHAT YOU'RE TEACHING]
Audience skill level: [BEGINNER / INTERMEDIATE / ADVANCED]
Goal: [WHAT WILL THEY BE ABLE TO DO AFTER]
Format: [WRITTEN / VIDEO SCRIPT / BOTH]

Prerequisites:
[WHAT THEY NEED TO KNOW OR HAVE BEFORE STARTING]

Steps to cover:
[LIST THE MAIN STEPS]

Create a tutorial that includes:
1. Clear title that states the outcome
2. Introduction (what they'll learn, why it matters)
3. Prerequisites checklist
4. Step-by-step instructions
5. Screenshots or visual placeholders
6. Common mistakes and how to avoid them
7. Troubleshooting section
8. Next steps or related tutorials

Write for someone doing this for the first time. Don't skip "obvious" steps. Test the tutorial yourself.
Tips for Better Results
  • Number every step—it helps people track progress
  • Include what success looks like at key checkpoints
  • Address "what if it doesn't work" scenarios
Prompt Template
Write a LinkedIn thought-leadership post.

Author role: [FOUNDER / CONSULTANT / OPERATOR / TECHNICAL LEAD]
Audience: [WHO YOU WANT TO REACH]
Core idea (one sentence): [THE INSIGHT YOU'RE SHARING]
Why this is non-obvious: [WHAT MOST PEOPLE GET WRONG ABOUT THIS]
Real example or data point you can cite: [SPECIFICS — NUMBERS, NAMES, OUTCOMES]

Structure the post as:
1. Opening line (a single concrete claim or contrarian observation, no "I'm excited to share")
2. 2-3 lines that pay off the hook (specifics, numbers, an example)
3. The non-obvious insight stated plainly
4. One actionable takeaway the reader can use this week
5. A single open question to invite replies

Length: 150-220 words. Use short lines. No emojis. No engagement-bait ("Agree?", "Thoughts?", "Repost if..."). No motivational closing. No hashtag spam—at most one specific hashtag.

Avoid LinkedIn clichés: "humbled to announce," "game-changer," "let me explain," "here's the thing." Write like a peer in conversation, not a corporate brand.
Tips for Better Results
  • The first line decides whether anyone reads the rest—make it a concrete claim, not a setup
  • Specifics beat platitudes—one named example beats five abstract principles
  • End with a real question, not engagement bait
Prompt Template
Write a Twitter/X thread.

Core idea (one sentence): [THE THESIS OF THE THREAD]
Why people scroll past usually: [THE COMMON ASSUMPTION YOU'RE CHALLENGING]
Concrete proof you have: [DATA, EXAMPLES, OR PERSONAL EXPERIENCE]
Target audience: [WHO THIS IS FOR]
Desired action: [WHAT SHOULD READERS DO AFTER — REPLY, FOLLOW, CLICK, SAVE]

Structure:
1. Tweet 1 (the hook): a single concrete claim or specific number—no "🧵" symbol required, no "thread incoming"
2. Tweet 2: the stakes (why this matters or what's at risk)
3. Tweets 3-6: the substantive points, one per tweet, each ≤270 chars
4. Tweet 7-8: a worked example or mini case (numbers, names, what changed)
5. Final tweet: the takeaway as one actionable line + a soft CTA (not "RT if you agree")

Rules:
- Each tweet must work as a standalone screenshot
- No filler tweets ("So why does this matter?", "Let me explain")
- Use line breaks inside tweets to create rhythm
- No emoji spam—one or two for emphasis max
- Keep total to 8-12 tweets; shorter beats padded

Hold the reader's attention by making each tweet earn its place.
Tips for Better Results
  • Hook tweets that lead with a number or a contrarian claim outperform vague openers 5-to-1
  • Cut every "as I was saying" and "to summarize"—threads die in transitions
  • The last tweet does the conversion work; spend the most time on it
Prompt Template
Write a script for a 60-second vertical video (YouTube Shorts / Instagram Reels / TikTok).

Topic / one-line premise: [WHAT THE VIDEO IS ABOUT]
Target viewer: [WHO YOU'RE TALKING TO]
Goal: [GROW SUBS / DRIVE TO LONG-FORM / SELL / EDUCATE]
Unique angle (what they haven't heard 100 times): [WHAT MAKES YOUR TAKE NEW]

Format the script as a beat sheet with timestamps:

0-3s — HOOK
- One concrete claim or visual hook
- Pattern interrupt: an unexpected statement, a visible action, or a question that demands an answer
- Avoid "Hey guys," "In this video," "Today I'll show you"

3-8s — STAKES
- Why this matters to the viewer in the next 30 seconds of their life

8-45s — PAYOFF (3 beats)
- Beat 1: the insight
- Beat 2: a specific example or demonstration
- Beat 3: the practical application

45-55s — TWIST OR DEEPER POINT
- The thing most creators don't say

55-60s — CTA
- One specific ask (follow for X, comment with Y, watch the long-form, etc.)

For each beat include:
- The spoken line (write for the ear, not the eye)
- A bracketed visual / b-roll cue
- An on-screen text overlay (optional but recommended for sound-off viewers)

Make every second earn its place. If a line can be cut without losing meaning, cut it.
Tips for Better Results
  • Sound-off viewers are a majority on mobile—every beat needs an on-screen overlay
  • The first 3 seconds determine watch-time, which determines reach—test 3 different hooks
  • CTAs that ask for one specific action beat CTAs that ask for three

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